Brand Guidelines

How to use the Tech4MM brand consistently and correctly.

1. Logo Versions

Primary Logo: Use the original Tech4MM logo with the purple (#5A2DAB) and teal (#00B9A1) elements. This version is best used on dark backgrounds.

Monochrome Logo: Use white or black versions when color reproduction isn’t possible or for minimal branding scenarios.

2. Clear Space & Sizing

  • Maintain clear space around the logo equal to the width of the slash (/) element in the logo.
  • Minimum size: 32px height on screen, or 0.5 inches in print to preserve legibility.

3. Color Palette

  • Purple: #5A2DAB — main logo symbol
  • Teal: #00B9A1 — dot element
  • Midnight Blue: #0D0F2B — main background
  • White: #FFFFFF — text and highlights

4. Typography

Headings: Montserrat Bold or Inter Bold for a modern, tech-forward appearance.

Body: Inter, Roboto, or Arial for clarity and consistency.

Usage: Use bold for titles, regular weight for paragraphs, and italics only for emphasis.

5. Logo Usage Guidelines

  • Use the logo on dark or white backgrounds for maximum contrast.
  • Do not rotate, distort, recolor, or add effects such as shadows or glows without approval.
  • Keep the logo clear of overlapping content or complex imagery.

6. Icon Use

You may use the code-icon element alone (without text) for app icons, social media avatars, or favicons. Always follow the approved color and spacing rules.

7. Social Media & Digital Guidelines

  • Use the full logo for profile images and cover designs.
  • Use the icon-only version for app buttons or mobile headers.
  • Accent designs with brand colors and maintain ample whitespace.

8. Application

  • Print: Always use vector or high-resolution assets (SVG, PDF).
  • Digital: Use SVG or WebP formats for web and app use.
  • Slides / Documents: Apply brand colors and heading fonts consistently across all materials.

9. Tone of Voice

Tech4MM’s communication should always feel professional, confident, and approachable. We aim to sound knowledgeable without being intimidating.

  • Professional: Clear, respectful, and reliable.
  • Modern: Forward-thinking and technology-driven.
  • Friendly: Human, helpful, and easy to understand.
  • Concise: Avoid unnecessary jargon or complexity.

10. Imagery & Visual Style

  • Use clean, modern visuals that reflect technology and innovation.
  • Avoid overly decorative or cluttered imagery.
  • Preferred subjects include software interfaces, development environments, teamwork, and digital products.
  • Use dark or neutral backgrounds where possible to align with the Tech4MM brand aesthetic.

11. UI Components & Layout

  • Use consistent spacing, padding, and alignment across layouts.
  • Favor grid-based layouts for clarity and responsiveness.
  • Buttons should be clear, accessible, and use brand colors.
  • Maintain sufficient contrast for accessibility.

12. Accessibility

Tech4MM is committed to inclusive design. When possible, ensure that all digital products meet basic accessibility standards.

  • Ensure sufficient color contrast.
  • Use readable font sizes.
  • Provide alternative text for images.
  • Design with keyboard and screen reader users in mind.

13. Misuse & Prohibited Use

  • Do not use the Tech4MM brand in misleading, unlawful, or unethical contexts.
  • Do not imply endorsement, partnership, or certification without written approval.
  • Do not modify brand assets beyond the guidelines provided.

14. Approval & Contact

For questions about brand usage, requests for special permissions, or access to official brand assets, please contact:

Email: info@tech4mm.com
Website: www.tech4mm.com